BlakeIQ  ·  In Plain Words

What it does,
in plain words.

A short explainer of BlakeIQ — the tool that watches your containers and tells you when something is wrong, before it costs you money.

BlakeIQ watches your containers.
We tell you when something is wrong, before it costs you money.

The Problem

Shipping has many steps.
Each step can slip, stall, or cause delays.

01

Many steps

From PO to doorstep, every container passes through seven stages. Production, sailing, port, customs, warehouse, last-mile. Each stage has its own risks.

02

Each step can slip

Vendor late. Container stuck at port. Customs hold. Truck missed the warehouse window. Nineteen ways one item can stall.

03

You learn too late

The information is in someone's email. Or a Slack thread. Or a spreadsheet nobody updated. By the time it reaches you, the in-hands date has slipped.

7 Stages  · 

From PO to doorstep,
we watch every stage.

01
Fresh PO placed
No production start date · 5 days of email back-and-forth
02
InProd Vendor building
Production should have started · No confirmation
03
OnWater Container sailing
Should have sailed · No bill of lading
04
@Port Arrived at port
Stuck at port more than 7 days · Customs hold
05
@WH At warehouse
Should have arrived at warehouse · Truck delay
06
OutToClnt Out to client
Delivery date passed · No proof of delivery
07
Delivered! Done
✓ Delivered on time
What You See  · 

One screen.
The whole picture, live.

elux.leadership.dashboard LIVE

Production

Active Items 36
On Track 24
Watch 8
Critical 4

Item Stage

1050
6
Fresh
5
InProd
7
OnWater
6
@Port
4
@WH
5
OutToClnt
3
Delivered!

Alerts by Type

DlvMIA!
3
Port>7d!
1
EstSail?
4
EstProd?
2
EstPort?
1
@Port?
1

Active Alerts

Item ID Model Stage Alert · Age
CT-2603 Malibu GT Cruiser @Port 🔥 Port>7d! · 9d
CT-2604 Tahoe Stepthru OnWater ⚠️ @Port? · today
CT-2605 Malibu Mini 24 GT InProd ⚠️ EstSail? · 5d
CT-2606 Tahoe Cruiser GT InProd ⚠️ EstProd? · 5d
CT-2602 Tahoe Cruiser GT OutToClnt 🔥 DlvMIA! · 2d

Example Built for E-Lux Electric Bikes, an ebike importer. Every model in every container is watched against 19 risk positions, live — from production start through last-mile delivery. Every BlakeIQ system is built around the customer's own workflow.

How Alerts Work  · 

Alerts trigger on dates.
The system emails the right person.

📅

Built on dates

Every alert is tied to a date. When the date passes and we haven't seen a confirmation, the alert fires. No one has to remember to check. The system already did.

⚙️

Customizable

You pick which alerts matter. You pick the thresholds — Port>7d! means seven days, but the seven is yours to set. Every alert, every rule, every threshold — built around your workflow.

✉️

Auto-emails

When an alert fires, the right person gets an email automatically — the vendor, the importer, the warehouse, whoever owns that step. If they don't respond, the system sends a follow-up. If still no answer, it escalates to leadership.

See example →
One Source of Truth  · 

Same data, same moment.
Every team. Every role.

Today, information lives in inboxes, spreadsheets, and Slack threads — every team has a different version, and none of them are current. With BlakeIQ: one record per item. Each role sees the view they need. Same data. Same moment.

Vendor

Sees what they own.

Their items. Their production dates. Their alerts. Updates the dates directly — no email needed.

Production

Sees the full pipeline.

Every item, every stage, every vendor. The system asks the questions so your team doesn't have to.

QC

Sees what to inspect.

What's coming, when, and what to check. Documents and photos attach right to the item record.

Sales

Sees what to sell.

Inventory on water, in port, in warehouse. Tells customers a real date — not a guess.

Importer

Sees what's incoming.

Containers, bills of lading, customs paperwork. All in one place. Uploads proof of port arrival directly.

Leadership

Sees the truth.

Not what someone tells them in a meeting. The live dashboard, every team, same moment.

📎

Documents attach to the item.

Bill of lading, packing list, customs forms, proof the container landed at the port — all uploaded to the item record. Anyone with access can see it.

One Question  ·  One Week

A real example:
"What is the production start date?"

One question. One vendor in China. One person in the US asking. Five working days lost — and we still don't have the answer.

Day
Production (US)
Vendor (China)
Monday
AM
Asks vendor by email: "Do you have an estimated production start date?"
PM (China time)
Reads the email — gets distracted. Or it lands in spam. No reply.
Tuesday
AM
No reply waiting. Sends a follow-up: "Did you get my message? Need that date."
PM (China time)
Sees the message. Replies: "Sorry — I'll check and get back to you."
Wednesday
AM
Sees "will check." Waits. Doesn't want to push. No new info.
PM (China time)
Still checking. Silence.
Thursday
AM
Still nothing. Sends third email: "Any update on that date?"
PM (China time)
Replies with the date.
Friday
AM
Finally has the production date. 5 working days gone.
 
—

A promotional marketing company BlakeIQ works with runs 100 active orders at any time, with ~4 items per order. That's 400 items in motion — and EstProd? is only 1 of 19 alerts watching each one.

One question. One week gone. One item out of 400.

And we still need to do it all again to confirm production actually started on that date.

Alert Codes  · 

The 16 alerts
BlakeIQ watches for.

Customizable for each client. These are the starting set — every code, every threshold, every recipient is built around your workflow. Codes ending with ! are critical, codes ending with ? are watch.

Code
Tier
What it means (English)
PO?<90d!
Critical
PO not placed and less than 90 days to sail.
EstProd?
Watch
No estimated production start date from vendor.
EstSail?
Watch
No estimated sail date.
EstPort?
Watch
No estimated port arrival date.
InProd?
Watch
Production should have started — no confirmation.
OnWater?
Watch
Should have sailed — no bill of lading.
@Port?
Watch
Should have arrived at port — no confirmation.
Port>7d!
Critical
Stuck at port more than 7 days — likely customs hold.
Crunch!
Critical
Too little time left between port arrival and in-hands date.
Est@WH?
Watch
No estimated warehouse arrival date.
@WH?
Watch
Should have arrived at warehouse — no confirmation.
EstShip?
Watch
No estimated ship-to-customer date.
ShiptoClnt?
Watch
Should have shipped to client — no confirmation.
Est@Clnt?
Watch
No estimated client arrival date.
@Clnt?
Watch
Should be at client — no confirmation.
DlvMIA!
Critical
Delivery date passed — no proof of delivery.

Want to see it
on your own data?

A 30-minute walkthrough. We show you exactly where the dashboard would sit, and what it would watch.